In the vast digital landscape of social media, it’s easy to get lost in the sea of content. With millions of posts shared every day, it can be challenging to find those hidden gems that truly resonate with you. But fear not, dear reader, because we’re here to champion the underdogs — those lesser-known, yet equally deserving, content creators who are making waves in the LinkedIn and Twitter spheres.
The Underdog Phenomenon
Before we dive into the hidden gems, let’s first understand the underdog phenomenon. The term ‘underdog’ often refers to a person or group with less power, money, etc., who is expected to lose in a competition. But in the world of social media, an underdog can also be a content creator who, despite having fewer followers or less visibility, produces high-quality, engaging content.According to a study by the Pew Research Center, 71% of Twitter users get their news from the platform. Yet, the same study found that the top 10% of users produce 80% of tweets. This disparity suggests that there are many under-the-radar content creators who are not getting the recognition they deserve.Similarly, on LinkedIn, a report by the Content Marketing Institute found that only 1% of users actively create content, while the rest consume it. This means there’s a vast pool of potential underdogs waiting to be discovered.
Discovering the Hidden Gems
So, how do you find these underdogs on LinkedIn and Twitter? Here are four strategies to help you uncover these hidden gems.
1. Use Advanced Search Features
Both LinkedIn and Twitter have advanced search features that can help you discover new content. On LinkedIn, you can use the search bar to find posts with specific keywords, and then filter the results by ‘Posts’ to see content from all users, not just those in your network.On Twitter, you can use the ‘Advanced Search’ feature to find tweets containing specific words, phrases, or hashtags. You can also filter by accounts, locations, and even dates to narrow down your search.
2. Follow Relevant Hashtags
Hashtags are a great way to discover new content on both platforms. On LinkedIn, you can follow hashtags related to your industry or interests. This will populate your feed with posts from users you may not be connected with, but who are talking about topics you’re interested in.On Twitter, hashtags work in a similar way. You can follow hashtags or use them in your search queries to find new content. Plus, Twitter also suggests trending hashtags based on your interests and location, helping you discover new content creators.
3. Engage with Communities
Communities are a goldmine for discovering underdogs. On LinkedIn, you can join groups related to your industry or interests. These groups often feature discussions and content from users who may not have a large following, but are knowledgeable and passionate about the topic.On Twitter, you can participate in chats or threads related to your interests. These conversations often feature a diverse range of voices, including those of underdogs.
4. Use Third-Party Tools
There are several third-party tools that can help you discover new content creators on LinkedIn and Twitter. For example, Followerwonk is a tool for Twitter that allows you to search for users based on their bio information, location, and more. On LinkedIn, tools like Shield help you analyze your network and discover new connections.
Championing the Underdogs
Once you’ve discovered these underdogs, how can you champion them? Here are a few ways:
1. Share Their Content
One of the simplest ways to support underdogs is by sharing their content. This not only helps them reach a larger audience, but also enriches your own feed with diverse voices and perspectives.
2. Engage with Their Posts
Engaging with underdogs’ posts by liking, commenting, or retweeting can help boost their visibility. It also shows them that their content is appreciated and encourages them to keep creating.
3. Connect with Them
Don’t be shy to connect with underdogs. Send them a connection request on LinkedIn or follow them on Twitter. This not only helps you stay updated with their content, but also builds a more diverse network.
Conclusion
Championing underdogs on LinkedIn and Twitter is not just about supporting lesser-known content creators. It’s also about enriching your own social media experience with diverse voices and perspectives. So, start discovering and championing the underdogs today!
Join the Postlyy Community Today!
Embrace the power of content with Postlyy. Connect, engage, and build a community that’s eager for your next post. Don’t just follow the underdogs — become one that rises to the top. Start writing great content and join our private community for free tools, tips, and expert advice to elevate your social media presence. Your journey to content mastery begins now!
The Underdog Phenomenon
Before we dive into the hidden gems, let’s first understand the underdog phenomenon. The term ‘underdog’ often refers to a person or group with less power, money, etc., who is expected to lose in a competition. But in the world of social media, an underdog can also be a content creator who, despite having fewer followers or less visibility, produces high-quality, engaging content.
According to a study by the Pew Research Center, 71% of Twitter users get their news from the platform. Yet, the same study found that the top 10% of users produce 80% of tweets. This disparity suggests that there are many under-the-radar content creators who are not getting the recognition they deserve.
Similarly, on LinkedIn, a report by the Content Marketing Institute found that only 1% of users actively create content, while the rest consume it. This means there’s a vast pool of potential underdogs waiting to be discovered.
Discovering the Hidden Gems
So, how do you find these underdogs on LinkedIn and Twitter? Here are four strategies to help you uncover these hidden gems.
1. Use Advanced Search Features
Both LinkedIn and Twitter have advanced search features that can help you discover new content. On LinkedIn, you can use the search bar to find posts with specific keywords, and then filter the results by ‘Posts’ to see content from all users, not just those in your network.
On Twitter, you can use the ‘Advanced Search’ feature to find tweets containing specific words, phrases, or hashtags. You can also filter by accounts, locations, and even dates to narrow down your search.
2. Follow Relevant Hashtags
Hashtags are a great way to discover new content on both platforms. On LinkedIn, you can follow hashtags related to your industry or interests. This will populate your feed with posts from users you may not be connected with, but who are talking about topics you’re interested in.
On Twitter, hashtags work in a similar way. You can follow hashtags or use them in your search queries to find new content. Plus, Twitter also suggests trending hashtags based on your interests and location, helping you discover new content creators.
3. Engage with Communities
Communities are a goldmine for discovering underdogs. On LinkedIn, you can join groups related to your industry or interests. These groups often feature discussions and content from users who may not have a large following, but are knowledgeable and passionate about the topic.
On Twitter, you can participate in chats or threads related to your interests. These conversations often feature a diverse range of voices, including those of underdogs.
4. Use Third-Party Tools
There are several third-party tools that can help you discover new content creators on LinkedIn and Twitter. For example, Followerwonk is a tool for Twitter that allows you to search for users based on their bio information, location, and more. On LinkedIn, tools like Shield help you analyze your network and discover new connections.
Championing the Underdogs
Once you’ve discovered these underdogs, how can you champion them? Here are a few ways:
1. Share Their Content
One of the simplest ways to support underdogs is by sharing their content. This not only helps them reach a larger audience, but also enriches your own feed with diverse voices and perspectives.
2. Engage with Their Posts
Engaging with underdogs’ posts by liking, commenting, or retweeting can help boost their visibility. It also shows them that their content is appreciated and encourages them to keep creating.
3. Connect with Them
Don’t be shy to connect with underdogs. Send them a connection request on LinkedIn or follow them on Twitter. This not only helps you stay updated with their content, but also builds a more diverse network.
Conclusion
Championing underdogs on LinkedIn and Twitter is not just about supporting lesser-known content creators. It’s also about enriching your own social media experience with diverse voices and perspectives. So, start discovering and championing the underdogs today!
Join the Postlyy Community Today!
Embrace the power of content with Postlyy. Connect, engage, and build a community that’s eager for your next post. Don’t just follow the underdogs — become one that rises to the top. Start writing great content and join our private community for free tools, tips, and expert advice to elevate your social media presence. Your journey to content mastery begins now!
